Why Your Best People
. . . Keep Leaving !
18 chapters. 8 enterprise case studies.
20+ years of leadership distilled into the one book every tech leader needs to read.
Pre-Launch Day Sale Ends In:
0 d:0 h:0 m:0 s
2.28M+
PAGES MIGRATED
$80M
AVERAGE CONTRACT VALUE
$1.2 BILLION +
CLIENT SAVINGS
250+
HAPPY CLIENTS
"This fundamentally changed how I look at a career in software engineering."
Karen G.
COO
"Absolutely one of my top 10 favorites! Unique and very relevant."
Larissa F.
CEO / Founder
"Dr. Brown touched a real nerve. Highly recommend to tech career newcomers!"
JaLisa H.
CTO
"This is a must-read for all tech industry leaders who are serious about getting sanity back into tech."
John T.
CMO
She is done.
Seven years of writing. Twenty years of enterprise leadership data. 250+ clients. $1.2 billion in delivered value. And one very uncomfortable question that nobody in this industry wants to answer honestly.
I cannot overstate how emotional this moment is. I started this project because I watched brilliant engineers flame out over and over again, and nobody would say out loud why it kept happening. Not the recruiters.
Not the executives. Not the conferences.
So I spent two decades collecting the receipts.
It is not a management book full of platitudes. There are no top 10 lists. No feel-good frameworks. It is the most honest thing I have ever written.
The book launches March 2. If you have ever wondered why your best people keep leaving or why this career feels harder than it should, this one was written for you.
Not the executives. Not the conferences.
So I spent two decades collecting the receipts.
This book is 56,000 words across 18 chapters. It covers everything from the structural roots of contractor culture to the Great Resignation to AI-driven layoffs to the career pivots nobody is talking about.
Every insight is backed by real case data from TransAmerica, Best Buy, the U.S. Department of Defense, Fluke, and more.
It is not a management book full of platitudes. There are no top 10 lists. No feel-good frameworks. It is the most honest thing I have ever written.
The book launches March 2. If you have ever wondered why your best people keep leaving or why this career feels harder than it should, this one was written for you.
What you will walk away with.
Every insight is backed by real data from real enterprise engagements. No theory. No platitudes. Just the patterns that destroy teams — and the frameworks that fix them.
Why do companies that spend the most on retention have the worst turnover
The data reveals a counterintuitive truth about where organizations actually lose people.
The data reveals a counterintuitive truth about where organizations actually lose people.
The framework that saved my clients $5.8M in SaaS costs
Technical debt is a people problem disguised as a budget problem.
Technical debt is a people problem disguised as a budget problem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Euismod mi, cras viverra augue. Volutpat aenean pulvinar integer ut vel. Fringilla massa integer porttitor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Euismod mi, cras viverra augue. Volutpat aenean pulvinar integer ut vel. Fringilla massa integer porttitor.
What happens when institutional knowledge walks out the door
Lessons from a 1M+-page migration where the key people left mid-project.
Lessons from a 1M+-page migration where the key people left mid-project.
The documentation culture problem nobody wants to own
50,000 users a day. $35M platform. Zero documentation. Sound familiar?
50,000 users a day. $35M platform. Zero documentation. Sound familiar?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Euismod mi, cras viverra augue. Volutpat aenean pulvinar integer ut vel. Fringilla massa integer porttitor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Euismod mi, cras viverra augue. Volutpat aenean pulvinar integer ut vel. Fringilla massa integer porttitor.
Dr Shallon Elizabeth Brown
Ph.D. in Information Systems Engineering. 20+ years leading enterprise tech teams of up to 52 developers across J&J, Best Buy, DOE, CMMI, Fluke, TransAmerica, and Nestlé. This book is what those 20 years look like when you finally write it down.
- 01Customer
- 02Payment
Contact information
I agree
Close
Edit
Edit
Payment information
Impossibly HardWhat's Driving High Turnover in Tech?$29
Special Offer
CTO ADVISOR PRO WEEKLY NEWSLETTER SUBSCRIPTION
includes 1 yr subscription
Retail Price: $99/yr
40% Off
Enter your bullet points here..
Add to cart$59.00
- Total payment
- 1xImpossibly Hard Presale$29-+
- Add CTO Advisor Pro Newsletter Subscription (40% Discount!)$59
- Discount
- Shipping$0
- Sales tax$0
- Total
- Today's payment
- Impossibly Hard Presale$0
- Add CTO Advisor Pro Newsletter Subscription (40% Discount!)$59
- Discount
- Shipping$0
- Sales tax$0
- Total
- Future payments
- $29
- Discount$0
- Shipping$0
- Sales tax$0
- Future amount
$0 - Today's payment:
$0 - Today's payment
-
$0
All prices in USD
Processing...
Frequently asked.
Is this book only for CTOs?
Not at all. This book is for anyone in tech leadership — CTOs, VPs of Engineering, engineering managers, team leads, and senior developers who want to understand why teams break down and how to fix it. If you have ever lost a great engineer and wondered what you could have done differently, this book is for you.
What if I am not satisfied?
You have a full 30-day satisfaction guarantee. If the book does not deliver value, email me and I will refund you. No questions, no hoops.
What are the templates?
The Template Bundle includes the same frameworks I use with enterprise clients: a Technical Readiness Assessment, Migration Planning Checklist, SaaS Cost Audit Spreadsheet, and Vendor Evaluation Scorecard. They are fully editable and ready to use immediately.
What format does the book come in?
You will receive both PDF and EPUB formats for instant download. Read it on your laptop, tablet, Kindle, or phone. A paperback version will be available on Amazon shortly after launch.
What is the newsletter?
Every Wednesday, I send a deep-dive analysis to paid subscribers — case study breakdowns, migration frameworks, cost optimization tactics, and leadership lessons that go beyond what I share on LinkedIn. It is the insider track. Founding subscribers get locked-in pricing for life.
What is the 30-minute strategy call in All Access?
A private 1:1 video call with me. Bring your toughest technical leadership challenge — a migration decision, a team retention problem, a vendor evaluation, anything. I will give you the same caliber of advice my $80M+ portfolio of clients receives.